Christmas in North America has come to be associated with stress and overconsumption. Turn on the television or visit any shopping center and you will be bombarded with promotions designed to get you to spend, spend, and spend some more. Only after the savings have been depleted and credit cards tapped out does the madness end.
Ecuador has not completely escaped the commercialization of Christmas. Visit a shopping mall in Quito or Ibarra and you will still see the familiar displays touting holiday savings. However, the small town of Cotacachi has so far managed to escape the era of holiday excess.